![]() ![]() "It took a reigning star 30 years in the industry to cross the Rs 8 crore mark but new-age stars have crossed that with just a handful of hits," reveals a filmmaker, who says that even emerging stars are quoting above Rs 2 crore. "Undeniably, the real-estate boom and advent of corporate entities has ruined Telugu cinema," bemoans a leading filmmaker.Īccording to our sources, top stars are hiking their fee to stay ahead of their rivals and not based on the project requirement. Given that ‘regular’ producers are reluctant to pay astronomical sums, the field is left open to glam-struck NRIs, the neo-rich and even the underworld. Besides compromising on quality, the new trend is detrimental to filmmaking per se. ![]() ![]() With almost 75 per cent of the budgets being usurped by the stars and directors, there is little left for making the film. If the latest buzz is to be believed, more than Rs 20 crore was spent on a Pawan Kalyan starrer and a similar amount on a Mahesh Babu film. ![]()
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